Operation successful - patient dead

[Shishirgano9]

So let's start at the beginning and break down the question "What is awesome content?" I ask myself, what do people generally understand by awesome? As a marketer and especially an online marketing expert, I naturally think of measurable key performance indicators (KPIs). That means visits to the relevant website, SEO performance of dedicated keywords and conversions of call-to-actions (CTAs).

Write for Google?
1st approach, I write my text for Google? Well then, fire architect database up the keyword tool, pay attention to the right keyword density, set up outbound links, mark the right places in bold and underline them. Phew, not that easy. And what if the users who are now appearing "in large numbers" don't like my awkward text at all because it is written in an incomprehensible way? Goal achieved, visitor found but not converted.

Fortunately, Google has been accommodating us for some time now by no longer liking this approach. Rule of thumb, Google is happy when, from its perspective, the person/reader is also happy with the text. Phew, that's good. So great content is content that makes the reader happy. Always remember, we don't write for Google, we write for the reader!