Optimize the frequency and time of delivery

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In order to increase the effectiveness of step emails, it is also important to adjust the number of deliveries and delivery times to suit your company's products and services and the customers you are sending them to.



The general distribution pace is often 3-7 times, delivered every 1-3 days , but the distribution time varies depending on the target.



For housewives, the best time is in the morning once you have finished your morning chores, and for businessmen, around 8:00 a.m. during rush hour or around noon during your lunch break.



Also, if you are a student, the best times to stream bosnia and herzegovina telegram data are during your commute to school in the morning, lunchtime, or between 9:00 and 11:00 p.m. when you finish classes or part-time work.



These number of deliveries and delivery times are merely a guideline, and there is no correct answer, such as this time period being the right one, or that you have to deliver this many deliveries. In a sense, they are all correct, so they should only be used as a reference and you should make fine adjustments based on your actual open rate and conversion rate .

Integrate with data analysis tools
To perform efficient and effective analysis, we recommend linking it with a tool that can perform data analysis.



It is also important to utilize MA tools as data analysis tools .



MA (Marketing Automation) is an IT tool that can improve marketing productivity and acquire new customers by acquiring distribution lists, automating tasks such as segmentation, and streamlining a company's marketing activities.



You can also perform detailed analysis of the actions taken by customers who visited your website after receiving an email .



Furthermore, many MA tools offer products and services that can be integrated with step emails, so companies that are actually making good use of step emails are seeing greater results by integrating them with MA tools.



Although introducing each tool incurs costs, it can be said that it is cost-effective as it leads to improved work efficiency.