After collecting the frequency, it is advisable to collect information regarding the seasonality of keywords. Having assessed the seasonality of the keyword, you can review the location of the key in the semantics.
For example, if the frequency of the request increases once a year. A striking example of such a request is "New Year's salads". In our example, collecting data on seasonality is unnecessary.
For some projects, the geo-dependence of individual queries is very important. For example, for Russia, it is better to evaluate the geo-dependence of key phrases. .
If the store is locally located in Moscow and there united kingdom phone number list are no plans to send goods to other regions, then the region should be specified in the settings before starting work. And from all the received phrases, leave only those for which the geo-dependence corresponds to the region.
For example, the query "tire fitting Kuntsevo" is a geo-dependent query. And depending on the strategy and region of promotion, the webmaster decides whether to leave it or not .
It is possible to evaluate the obtained results by competition. But for this it is necessary to find the necessary formulas on the official website of the KeyCollector program, which are substituted for collecting KEI data .
Having received a complete set of data, all the information can be downloaded into Excel tables and then worked with. If the phrases are divided into groups, then they can already be used to plan the structure of the site. That is, each group of keywords will relate to a certain information group on the site, or, if this is an online store, then dividing into groups will give an understanding of how best to sort the goods, how you can apply filtering of goods for promotion by keywords.