There’s a disconnect between Analytics data

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Based on the marketers we’ve worked with, this often happens in a spreadsheet. Here‘s What’s Missing from Traditional UTM Tracking The traditional approach we just outlined may work just fine for B2C companies, but it presents one key problem for B2B marketers: the data it produces doesn’t meet the needs of B2B marketing and sales. Here’s why: The UTM data available in Analytics is all based on numbers.


It’s missing vital contet that can make your UTM efforts more valuable india cell phone number list and actionable.and the rest of your marketing and sales efforts—you can see which campaigns are driving website visits, but how do you reach out and move those leads toward conversion? Those challenges make it hard to justify the input of creating and tracking UTM campaigns for the output of data you can realistically find in Analytics.


What B2B marketers need is a way to glean more valuable information from their UTM campaigns. Leadfeeder Adds Contet to UTM Tracking That’s the driving force behind the Leadfeeder product we’ve built. Our tool enables B2B marketers to get better, more contetual information out of their