Justin came up with some interesting findings.

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"If you define SEO as the ability to manipulate your way to the top of search rankings, SEO will die. But if you define SEO as the process of improving a website's visibility in search results, SEO will never die. It will only continue to evolve."
Search, like almost every other industry today, will continue to face dramatic and unpredictable changes in the future. Yet search will only continue to grow in importance. It may be harder to manipulate your usa number data way to the top of search results, but the effort will always be worth it, and Google will continue to reward content that serves its users well.
g you can to reach them? Inspired by Justin Briggs’ extensive research, Rand covers the top factors to invest in when it comes to YouTube SEO in this week’s episode of Whiteboard Friday.



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Video transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about YouTube SEO. So I was lucky enough to be speaking at the Search Love conference in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and a very large-scale study that he did, I think it was looking at the ranking of 100,000 different videos in YouTube's search engine, as well as the performance of thousands of channels and individual videos on YouTube.

I call him @justinrbriggs on Twitter here, and his website is Briggsby.com. You can find the study , including a huge amount of data, there. But I thought I would try and summarize some of the key points he raised and some of the conclusions he reached in his research. I urge you to check out the full study, especially if you’re doing YouTube SEO.