People who visit your website aren’t necessarily looking to buy something. But when they put items in their digital shopping carts, you want them to make a purchase. That’s why it’s so important to study abandoned cart email examples and learn how to create your own.
Abandoned shopping carts can significantly reduce your revenue. People are distracted, frustrated with the checkout process, or nervous about the price. In fact, nearly 50% of consumers abandoned their carts in 2024 due to high shipping costs.
Some will disconnect from their internet connection or decide to do some comparison shopping first. The chart below shows the percentage of customers who abandon their carts for various reasons.
Reasons for cart abandonment
What is an abandoned cart email?
An abandoned cart email is an email you send to people who have left your site without purchasing the items in their shopping carts.
Offering incentives is an effective strategy to remind them of the items they wanted to purchase and get them back to your website. You can offer them a discount or special offer and encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global cart abandonment rate reached an alarming 70% peak in 2023. The chart below shows the global mint database cart abandonment rate over the years:
Global Cart Abandonment Rate (2)
Image via Statista
Cart abandonment rates also vary by device.
A recent study shows that mobile devices have higher cart abandonment rates than desktops. In 2022, the cart abandonment rates for mobile and desktop were 84% and 72%, respectively, as shown in the chart below.
Cart abandonment rate by device
Image via Statista
The cruise and ferry industry had a 98% cart abandonment rate, making it the highest among different industries, as you can see below.