What are the current trends in B2B communication? If you know the answers to this question, you can communicate more successfully and achieve your PR and marketing goals better. The challenge: The customer journey is becoming less and less linear. Communication is becoming more multi-layered and complex. Well-informed target groups react sensitively if the brand presence is not consistent or authentic. This gives content marketing and owned media a new relevance, as well as marketing automation and artificial intelligence.
Content first: With integrated content marketing albania phone number list from content to channel. This often means more audio and video.
How influencer marketing is conquering B2B companies.
Only those who know the information needs of their target group can appear as experts and with authenticity.
Brand values and corporate purpose are becoming increasingly important.
1. Trend: Integrated Communication – Corporate Communications, PR and Marketing become one
"First the content, then the channels" - this principle is now undisputed. In order to implement this basic content marketing maxim, an integrated approach is needed. This is simply due to the fact that there are more and more ways to get in touch with your own target group and to stand out in the flood of information. Against this background, data PR is an important trend in B2B communication.
Either way: customers and prospective customers must be accompanied with consistent messages throughout the entire customer journey. The example of influencer marketing shows that it is often no longer possible to assign a measure to the area of corporate communications, PR or marketing. What is needed is a rethink and reorganization of communication.