Clear rules and instructions should be defined as a guide for the employees of a B2B company. This defines the scope for maneuver and sets it down in guidelines or netiquette. In addition, strategies should be developed to define, for example, how to deal with rudeness on online channels without losing the appropriate tone. Key points: openness and honesty.
By adhering to ethical aspects and guidelines, trust in turkey phone number list your B2B company, i.e. in products and services, can be strengthened. By increasing the quality of relationships with customers and business partners, B2B companies can also gain a competitive advantage. However, it is not economically sustainable to talk about good things but not do them. This also falls within the scope of a B2B company's corporate social responsibility: only companies whose marketing and business practices are ethical can benefit in the long term from the loyalty and trust of their customers.
Consequently, B2B companies have a duty to actually take responsibility towards society and the environment and to integrate these values into their everyday actions.
Responsibility and Sustainability in B2B Companies
Sustainability is one of the most important key factors for the success of B2B companies today. According to a study by Akeneo, 61% of B2B decision-makers surveyed said that the ethical origin and sustainable material of a product are crucial for the purchase