Russians are less focused on loyalty programs

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he All-Russian Public Opinion Research Center (VTsIOM) and the founders of the business award "Company|Person of the Year" studied the opinions of consumers about Russian credit institutions. Half of those surveyed said that reliability is the main criterion for choosing a bank. In addition, many people value the interest rate on deposits (31% of respondents) and a convenient mobile application (28%).

Favorable cashback and accumulation of bonus points investor data are the leading reasons to become a bank client for only a quarter of respondents. The same number of citizens named the close location of the credit institution's office as the main factor in their choice.


It is interesting that, despite the population’s high debt load (according to the Central Bank of the Russian Federation, over 40 million people have debts), the interest rate on loans is the main criterion for the attractiveness of a bank for only 15% of respondents. The survey results showed that.

Sber is the most popular bank among consumers in Russia. It is considered the best by 54% of respondents. The top five also included T-Bank, VTB, Alfa-Bank and Rosselkhozbank. Image source: VTsIOM. Leave a comment Liked Didn't like it 2 1,400 0 Materials on the topic How to make money on neural networks from scratch? Ivan Silin 10.