The graph shows engagement on your website and can identify potential bottlenecks. It shows you the starting pages of your customer journeys, the first and second interactions.
You can also use Google Analytics for attribution modeling. In other words, you want to know which touchpoints contribute to conversions and then assign weight to them.
There are several attribution models. For example, last-touch attribution gives all the weight to the last touchpoint before a customer converts . Similarly, first-touch attribution gives all the credit to the first touchpoint.
You can use different attribution models to see which touchpoints contribute the most to actual conversions. There’s a lot of data out there.
Collect informal user experience research
Believe it or not, anecdotal research can be just as compelling as hard data. There’s no substitute for shareholder database the real-time behavior of your customers.
You can use Crazy Egg to run Heatmaps and scrolling maps to record mouse movements. This information will inform you about the activity on different pages of your website.
Collect informal user experience research
You can also conduct a survey or customer surveys . Ask users to answer a few simple questions to better understand how they found your business and how they interact with your brand.
Get email information from your website visitors with Hello Bar
customer journey map conversion
Collecting emails can help you refine your customer journey maps and gain direct communication with your audience.
Start by logging into your Hello Bar account. Select the goal "Grow your mailing list."
customer journey map email list
Then create a top bar with any menu you like.
Get email information about your website visitors with Hello Bar
When people subscribe, they get the offer you promised and become part of your mailing list.