This was all before the Internet, Netflix, iPhones, video games, all the thousands of things that are constantly vying for children's attention today. But the world went digital and Lego lost its importance.
In the mid-2000s,of dollars every year, laying off thousands of employees, changing management, and closing theme parks and factories.
"We are losing our footing," Lego CEO Jørgen Vig Knudstorp told his team. "We are running out of money... [and we] are probably not going to survive."
To stay afloat in the 21st century, Lego had to think outside the box and belgium telegram data bring about change.
Successful change management: How can a company whose success is based on simple little plastic building blocks generate attention in the digital age? By taking everything that made this success possible - the fun, the playfulness, the imagination - and transferring it to the digital world in the form of television shows, films and video games.