Has the brand become a nuisance?
In this world, accommodating the brand seems to be a hassle. And this is precisely what leads to some unwanted deja vu experiences: corporate websites of successful start-ups and traditional brands have become so similar in design, structure and functionality that they threaten to sink into a "sea of sameness". Often, the only thing that gives you an idea of whose product you are currently using is the colors.
The same seems to apply to apps and services: The challenger has developed a new banking app ? The former market leader follows suit – with something that can safely be described as a clone.
And the customer slowly but surely no longer knows which company he is dealing israel telegram data with. When asked why this is the case, the unanimous answer is: the customer wants it that way! User-centric development and testing.
Do we need brands? Or are they obsolete when everything is geared towards the same customer behavior? Are companies just vehicles for the next
Companies need direction. Customers need support
We need brands more than ever! Not only on the level of color codes, brand voice, etc., but above all in two aspects