Where can you measure engagement levels?

[jarinislamfatema]

Engagement is not a simple metric. It is difficult to clearly define an engaged customer because, depending on the nature of the campaign and the purpose of a given brand, the term can be used in different contexts.

However, it is worth knowing the engagement Senegal cell phone number list metrics on the platforms that are most often used in marketing strategies. So where and what should you measure?

Website - Scroll range, average section time, page views , bounce rate , conversion and traffic.
Facebook - reactions, comments, clicks and shares.
LinkedIn - Interactions, Followers, Views, and Clicks.
Twitter - comments, likes and retweets.
Pinterest - likes, comments and saves.
Email Marketing - Opens and Clicks.
Instagram - likes, followers and reposts.
Most marketing strategies take into account multi-channel activity. Then you need to remember that comparing engagement rates between different platforms is not a good idea. A much better solution is to regularly analyze the effects and compare them with the results achieved in the past. This will make it much easier to evaluate the effectiveness of the actions taken and implement changes that will improve the effectiveness of the advertising campaign .

Engagement level is a very important element of any marketing campaign. In the context of digital marketing, it plays a special role, especially when analyzing ROI , i.e. return on investment. By measuring consumer engagement, it is much easier to identify effective methods and abandon ineffective actions.