Get new ideas from your competitors

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The RSA format is still in beta, which means you can only add the new responsive ads to “regular” ad groups.

Statistics can be monitored in Google Ads, under the Ads and Extensions tabs:


Planning PPC Campaigns - Ads and Extensions
Some tips for using RSA:

Add one responsive ad per group to make the optimization process faster and more transparent.

Each element (headline or description) of a responsive ad must make sense and be combinable with other elements.

Try to write short headlines (under 15 characters) to ensure that poland phone number list all three chosen headlines are displayed by Google.


The techniques listed above help expand your ad set, but only up to a point.

Sooner or later, everyone runs out of inspiration.

So, it's time to borrow ideas from your competitors. Let's take a look at how you can easily find and analyze hundreds of ads in your niche, all in a couple of clicks.

Use SEMrush’s new “ Ad Builder ” tool for this.

It will help you find ideas:

By keyword

If you sell bikes, for example, and you want to see some examples of ads from other bike shops.