Scope
In this case, what you want is to maximize the number of people who see your ads.
Traffic
This objective is for when you want to send as many people as possible to your website, so you will need to provide a link to direct them to click on the ad to your website or the website you want them to visit.
Interaction
When you want people to react to your ad and interact.
This objective type is only available for ads in the Instagram News Feed.
When your main desire is for people to install your app.
To set up this campaign you will need to choose the app you want to use.
Video views
Creating creative videos is one of the most effective Instagram marketing strategies, as they offer you a very easy and attractive way to showcase your products and services.
With this type of objective, which is very easy to set up, you don't need any additional steps, just choose the video you want to broadcast in your campaign.
With this in mind, Facebook Ads will make it visible to the maximum number of people on Instagram.
Lead generation
This type of objective is to capture leads using the ads on this social network.
In delivery optimization, it will put you directly in “potential customers”, to show your ads to the largest number of potential customers at the lowest cost.
Conversions
Through this you can direct your potential audience to perform a certain action on your website or within your application.
You'll need to have either the Facebook pixel or an app event set singapore phone number list up, depending on the website or app you want to promote.
This way, you can track conversions and create future remarketing actions for people who visited your landing page but did not convert.
Once you have chosen your objective, name your campaign as best as possible to help you identify it, so that you can easily distinguish it from other campaigns you run.
For example, you can always first put the campaign objective + the name of your promotion + country where you run the campaign + segmentation you use.
In the case of downloading an ebook about Instagram Ads, which you want people from Spain to download, both men and women, the campaign nomenclature could be, for example, the following:
LEAD-Ebook Instagram Ads-ES-h/m
3.- Create your ad set
The first thing you'll need to do is give your ad set a name, and then you'll define who will be able to see your ads and where.
Ad targeting
There are different ways to segment your audience, depending on the audience you are targeting with your ads.