This is a self-generated demand, so you start to actively look for solutions for this type of product. You may raise this question in a certain community or actively search for the keyword "marketing robot" to find my official website article. You initially judge that my ideas are consistent with yours, so you leave your information and we enter the solution demonstration phase. Problem-driven Problem-driven or pain-point driven is aware of problems in its own business/management and actively seeks solutions. This type of customer has a high demand index but a low trust index in the brand.
They pay more attention to the industry ranking jamaican phone numbers of the service brand. trust in the demonstration of specific solutions. In the marketing stage, the acquisition of problem-driven customers depends more on the company's positioning of the core value proposition of the demand scenario and the presentation of solutions.
For example, you are a marketing manager and my product is a customer relationship management system. The person in charge of market acquisition reported to you that the sales department did not take the assigned leads seriously.
The sales person in charge said that they followed up on the leads, but the intention rate was low and the quality of the leads was not high. The marketing person in charge said that the sales staff's first follow-up time, follow-up frequency, and communication language were not carried out according to the standards. The sales person in charge did not admit that the person in charge of the leads who were not followed up in time by phone said that they were all followed up through WeChat. So you realized that you need a product that can monitor the communication records between sales and customers, so you began to actively look for solutions for such products.