Social Media Marketing

[mouakter13]

Search Engine Optimization
Search engine optimization, better known as SEO , is an organic digital marketing tactic that will improve your ranking on popular search engines like Google or Bing (but let’s face it, mostly Google). This is done through a series of content tweaks both on and off your website. You pepper your content with strategic keywords, seamlessly integrating them into the narrative flow of the pages.

Additionally, you optimize off-page content such as meta titles, descriptions, and images with the same keywords. This ensures that Google’s crawlers and algorithms understand who you are and what you do. By recognizing you as an authority in your field, Google will list you higher in search results for relevant keywords.

You can increase your authority by building a catalog of high-quality backlinks posted on other websites that point back to yours. Think of it as the web equivalent of a letter of recommendation, where an established website tells Google that it considers you an authority.

SEO is a complicated process, but luckily, platforms like WordPress have options that make it a little easier, such as tons of high-quality (and mostly free) SEO plugins .

Then you have social media marketing, both paid and organic. Obviously, you need to have a social media presence and make regular posts sharing content. After all, 90% of Instagram users follow at least one company or brand.

However, you can reach more people by running paid social media ads on platforms like Facebook, Twitter, and Instagram. Organic reach has declined greatly on most major platforms over the past decade, and today it’s a “pay per click” game.

Pay per click advertising
PPC ads are ads where you only pay when the user viewing your ad takes the desired action. This is usually a click on a link, hence the name, but can also be things like signing up for a webinar . On socia l platforms, you can target these ads to people who meet specific criteria, such as interests, geographic location, age, etc.

You can also run pay-per-click advertising on Google Ads, which germany whatsapp number data allows your ads to appear above search results for relevant keywords. There are also other types of Google ads, such as display and YouTube ads, and you can customize your campaign to suit your needs. When running Google Ads, you bid on specific keywords or phrases, building quality ads that will compete with those of your competitors.

How to build your digital marketing strategy?
Now that you understand the basics of digital marketing strategies, let’s go over how you can build your own with maximum potential for success. We’ve broken it down into five simple steps.

Step 1: Make sure your digital foundations are in place
Before you start riding your bike, you need to make sure you have air in your tires. Similarly, before you launch a digital marketing strategy with numerous campaigns designed to bring you more business, you need to make sure your digital foundations are in place.