Research the market in which the company operates, conduct internal and external analysis, and SWOT
It is about having the most objective and global vision possible to begin developing the strategy.
Design the strategy
You must align the strategy with the company's objectives, vision and mission to enhance the brand in the digital world.
Promotional campaigns, new products launched, events held, etc., will have a very important impact on all the content and actions that make up the social media plan.
In addition, it is important to know how to tell things and when, having thailand phone number list previously prepared a publication calendar and clearly defined the target audience.Managing the budget
In accordance with the allocated budget, one of the most important functions of a social media manager is to manage the budget and administer it to make the most of the resources for each of the actions to be carried out.
Analyze the results
Every strategy must be completed with a good analysis of results, otherwise the work carried out will have been in vain.
It is important to have clear and defined KPIs , conversions and ROI.
This analysis will be used to measure the results and, if something goes wrong, to redirect actions and strategies.
Coordinate with the company's initiatives and actions
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