Stimulate commitment

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It's captivating: With a mix of illustrations, colors, and a large featured image, it grabs your attention.

It's creative: it doesn't focus on the ink cartridges, but on the fact that the service is delivered to your doorstep.

You don't need the most amazing idea of ​​all time to create a great design. Start by evaluating your current emails and finding things to improve.

You should keep in mind:

How your emails stack up against the three Cs
Your click-through rate (CTR). For reference, the average CTR ranges from 2.6% to 2.34%.
If your emails help you achieve your goals
If your emails drive traffic to your website
When creating new emails and campaigns, continue to build on what you've learned.

We've also got you covered with tips and best practices you can start using right away if you're starting from scratch.

11 crucial best practices for email design
Here are eleven best practices that every email marketer iraq whatsapp number data should follow. You can also keep email marketing best practices in mind when focusing on the marketing part of email.

1. Craft a strong subject line
The subject line is your chance to make a first impression on your reader, and it has a unique effect on open rates. While the average email open rate ranges from 18-22% , some marketers are able to boost their open rates as high as 57% by optimizing the subject line alone.

Basically, subject lines are crucial. To optimize them, use concise, descriptive language and include a statistic, number, or “hook” to grab the reader’s attention. You should also avoid “spammy” words like “free” or “easy money.”

2. Keep the brand
Your email design influences how consumers view your brand, so it’s crucial to carefully consider each design element. Design elements include logos, colors, fonts, layout choices, videos, images, and infographics.

For best results, tailor your design to your audience. For example, if you need to target a B2B audience , you might use professional design elements like muted colors and clean fonts . A B2C product might use more “casual” branding.

3. Keep it simple and focused
Complicated email designs can confuse readers, and when they feel confused, they click the back button. You should adopt a simple, clean, and minimalist design in your emails.