Launch advertising of high-margin products on social networks

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Identify opportunities your company can use to differentiate itself from competitors. For example, if other clothing boutique chains offer loyalty programs, you need to develop a more profitable program. It is also important to convey to the target audience the idea that buying from you, using your program is more profitable than going to competitors.

Step 3. Set goals and KPIs. Before writing down an action strategy, you need to malta phone number list set goals. The goal of the strategy should be measurable, specific, achievable, with a deadline. It is convenient to use the SMART method for this . For example, if you need to increase the average check, the SMART goal may look like this:

Increase the average bill from 8,500 ₽ to 11,500 ₽ through upselling by December 1, 2025.
When there is a detailed goal, it is easier to understand how to achieve it. In addition, it is easier to evaluate the effectiveness of the strategy, since there are specific numbers of what we want to get.

Next, the guide describes key performance indicators — KPIs for sales department employees, they will help track the progress of the strategy. KPIs can be different: the number of new clients, the level of client retention, revenue, etc. Also, draw up a sales plan for managers.

It is important to take into account the internal processes of your team. If you work together, you will be able to bring sales to the desired indicators.

Step 4. Select appropriate sales channels. Based on your target audience analysis, determine the most effective sales channels. These may be direct sales, online trading, retail chains, possibly franchise or wholesale sales. In practice, much depends on the industry in which the company operates, its specifics, and the goal developed within the sales strategy.

Step 5. Write down a strategy for achieving the goal. To create a sales strategy, decompose the goal: break it down into stages, and break the stages down into clear actions. Assign those responsible for each stage of the strategy, write down deadlines, and draw up a budget. This is necessary for creating a sales strategy and analyzing the results.

If the goal is to increase the average bill, then the strategy of action may look like this: