The headline is the first element of the page that a website

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Sales Page
The sales page is designed for direct sales of a product or service. It describes the product in detail, its characteristics and advantages. The landing page includes reviews, photos and examples of use to help the client make a decision.

A sales page works better if it focuses on specific customer pain points. A sales page answers visitor questions and addresses objections. Clear content makes the buying process easier.

Landing Page Elements
Each landing page consists of key elements that direct the user to the norway phone number list target action. These parts form the overall structure of the page and provide a practical experience for the user. Let's look at the main parts of the landing page.

Headline

visitor sees. Its job is to grab attention and explain what the offer is about. A catchy headline should be short and clear. In it, indicate the main benefit or problem that the product solves.

For example, if the landing page is about a new service, the title may contain words that directly talk about its benefits for the client. The title takes center stage on the first screen of the landing page, as it forms the main impression.

USP (Unique Selling Proposition)

A unique selling proposition is the basis of the page that helps with the question: why should a customer choose this particular offer? The product description should be accurate, contain key benefits, and distinguish it from competitors.

The USP is placed in a visible place, next to the title or Call-to-Action. It can have several key phrases to better convey the meaning. The landing page logo and additional elements, such as a visual accent, enhance the effect.