Remind about the benefits of your product or service

[Joywtome231]

The following segments are distinguished separately:

"Sleeping Loyal" - number starts with 23.
"Sleepers with average purchase frequency" - from numbers 22.
"Sleeping One-Timers" - starts at 21.
The main approach: it is necessary to find out the reason for the lack of orders and stimulate repeat purchases. Here you can give discounts and bonuses of medium size. It is especially important to reactivate "sleeping loyalists", as they have already brought the company significant profit. And also those who made purchases for a large amount - these are groups 233, 223 and 213.

Options for action:

Conduct a survey and find out the reason why people stopped contacting you.
Remind about the benefits of the product, clearly demonstrate its advantages.
Make customized offers to reactivate customers.
Invite to a sale with good discounts.
Send a newsletter with personalized recommendations and advice.
On the one hand, these are people who bought from you not very long ago, and the chances of bringing them back to the company are high. On the other hand, they can go to competitors and switch to another product. Therefore, it is better not to waste time and activate them as quickly as possible.


Examples of push notifications for customer reactivation from FoodBand
Lost customers
These are customers who haven't contacted you for a long time. Perhaps some of them are already working with competitors, while others' needs have changed.

Among them, the following segments are distinguished:

"Lost Loyals" - group number starts with 13.
"Lost with average purchase frequency" - from numbers 12.
"Lost One-Timers" - number starts with 11.
The main approach: we perform the same actions as for "sleeping" buyers, only paraguay phone number list we offer more radical discounts and bonuses. Namely, we find out the reason for the refusal of the product and stimulate repeat purchases. The emphasis is on "lost loyalists" and on customers with a large check amount. These are segments with numbers 133, 123 and 113.

Options for action:

Ask a direct question about the reasons for leaving - by email or by phone.
Make a personal offer with a big bonus for the purchase.
Share information about big sales and interesting promotions.
Tell about new products that have appeared during the client’s absence, or about what you have improved in the service, what updates have been made.
Don't put in too much effort - churn is inevitable. If the buyer hasn't responded to 2-3 of your attempts to get him back, perhaps his life situation has changed. Most likely, the product is no longer relevant for him. You'd better switch to other more likely clients.


Make your communications emotional – tell them how much you miss your favorite clients
Advantages and Disadvantages of RFM Analysis
This method, like any analytical tool, has its pros and cons.

Here are the main advantages of RFM analysis: