Online reputation management - Number of followers

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Tip 2: Get valuable information from your customers
Online reputation management - Customer information

By monitoring what consumers are saying about your brand, you can better communicate with them and see how it is perceived from their perspective so you can find out what they love, hate or feel about your product.

Their conversations will give you valuable insights that will allow you to improve your product or change the way you communicate with your customers. It will also allow you to create more detailed ideal customer profiles.

Using Brand Monitoring allows you to:

Evaluate overall sentiment of mentions — compare positive vs. negative mentions in the “Overview” tab.

Click on each type of sentiment to see the filtered mentions one by one.

Online reputation management - Overview of mentions

View associations for your brand/product by searching for a specific word alongside your brand in the “Mentions” tab.

Online reputation management - Mentions tab

Add tags to selected mentions, such as “new feature” so you can return to them later.

Tip 3: Find influencers and ambassadors for promotions
Online reputation management - Influencers promotions

Among the most relevant influencers in your industry you can find those who talk about your competitors and those who are not completely on your side.

It is a great opportunity to turn them into ambassadors and improve the positioning of your brand on the Internet.

Start by approaching them with a good offer or to change their mind about your brand.

Here's how you can do it using the Brand Monitoring tool:

Check the number of followers the author has on Twitter, Instagram (?), as well dominican republic phone number list as the number of users on the forum where they have the most influence.



Add your mentions to favorites to access them later.

Tip 4: Quickly evaluate the effectiveness of your campaign
Online reputation management - Campaign effectiveness

To find out how successful your PR campaign or marketing efforts are, check your overall coverage as well as the authority of the sources of the mentions.