The task of naming is to make the resulting name sound clear and distinct

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Effective naming means that the name you come up with performs the following functions:

Differentiation from competitors
An effective name will help to distinguish the brand from other goods and services. The name can tell you what services the company provides or what category the product belongs to. For example, the names of dairy products reflect the naturalness of the products and refer us to the village or nature. Such options are: "House in the Village", "Green Village", "Ekomilk". The Nemoloko brand decided to use the name as a contrast. It distinguishes the brand in the product line.


Forming the necessary associations
The chosen name allows the brand to create and manage the associations it will evoke in the audience.

For example, Alfa-Bank already declares its primacy and leadership in its name.

Creating a connection with your target audience
A catchy and beautiful name is the first step in creating a connection with the uganda phone number list consumer. For example, a company providing accounting services chose the word "standard" as its name. It tells its potential clients that the company does its job perfectly.

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Naming rules
An effective name should comply with the following naming principles.

Sonority . It is easy to pronounce, read and remember;
Laconicism . It is better not to use long words for the brand name. They are possible, as are combinations of words. But, as we wrote above, one of the components of the success of the name is phonetically simple pronunciation and easy reading.
For example, at one time, Promsvyazbank decided to shorten its heavy name and made the full name short - PSB.


No negative associations . It is necessary to come up with a name that should evoke positive emotions and associations. For example, it is necessary to be careful with words like "blow" or "bomb". However, again, the name needs to be given its own meaning, a lot depends on branding. For example, the name of the magazine "Dagger" does not have a negative connotation.
Universality . It is necessary to check the name for universality of translation in different countries and euphony in other languages. Especially if the company or product will enter the international market in the future. A textbook example of an unsuccessful name for a brand is Blue Water mineral water. The pronunciation of these words caused at least laughter among Russian buyers.
A good name in this sense is the corporate messenger Compass . Such a name has the same meaning in most languages ​​of the world and is pronounced the same way. At the same time, the name reflects the essence of the brand and product. With the help of the messenger, employees and managers will be able to easily navigate through tasks and solve them more effectively.