How to retarget with Pinterest?

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On the other hand, its more than 200 million active users make Pinterest an option worth considering.

It is one of the platforms that has evolved the most for brands.

It has implemented new features and metrics with the aim of making them easier to use for brands and custom audiences.

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Let's look at some other interesting figures for advertisers:

55% of US shoppers consider Pinterest their favorite social network.
60% of its users are female, compared to 40% male.
Some industries are more favored by this social platform.

The fashion industry, for example, benefits significantly from features such as "Lens your Look" or "Responsive Visual Search".

Shop the Look allows users to purchase products from kazakhstan phone number list their favorite pins.

A tool that, since November 2017, allows some 25,000 brands to add products every day that users can purchase directly from Pinterest.


To retarget on Pinterest, you’ll need to create a “Custom Audience” in your ads dashboard.

Options can be:

Past site visitors.