Are you on Facebook or Instagram?

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This is also content.



This is also content.

However, in 2019 there is a greater urgency to do good (better) content marketing.

In 2019, taking a content-first approach to your marketing simply means publishing or producing information that addresses the needs of your audience first and foremost.

The marketing you carry out must inform, delight and/or educate your customers.

It follows that the best way to connect with customers in the new year is not simply to promote products.

Rather, content marketing is an opportunity to let your customer kenya phone number list know why they should care about whatever you do or sell.

Your content marketing must offer information that is solid and useful enough for customers to trust your brand.

And let us remember that trust is the basis of loyalty.

At first glance, the graph of content production and consumption shows a worrying imbalance between the two concepts. How do you think companies can solve the pressing problem of shock content or content fatigue?

The world doesn't need MORE content, it needs BETTER content.

Too many companies think of their online content as a numbers game.

Obviously, it is not.

It is far better to do one or two things really well and seek to grow your audience that way than to do a bunch of things half-way or not do them well at all.

There are those who argue that “traditional” pieces of content like blog posts are clearly in decline. Do you agree with this statement?

Not at all, at least not according to recent content marketing research conducted by MarketingProfs and The Content Marketing Institute.


2019 B2B Content Marketing Benchmarks, Budgets & Trends - North America from MarketingProfs
In this research, we found that 61% of North American B2B companies are investing more in written digital content, including blogs, than they did a year ago (Chart 1).

What's more, many of them are also producing what we know as long-form or long-form content (chart 2).