Ads appear independently of the organic search results

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Though they are often thematically related to phrases entered by users. They must be paid for immediately, and these fees are collected by Google, as well as a third-party campaign management fee. How quickly can the effects of Google's positioning and advertising be seen? When it comes to the visibility of the effects, simple advertising is unrivaled. In fact, once you set up a campaign, links start appearing in less than a few hours. Positioning is a long process, the first visible results appear after several weeks or even months.

However, in the case of ads, stopping the ad is Ivory Coast cell phone number list equivalent to stopping the links, so you can lose your main source of traffic overnight. The effects of positioning last much longer, if the site gets high positions for some keywords, they will bring a lot of traffic even after the site owner stops working for some time. Positioning actions only affect organic search results. Sponsored links provide a much greater opportunity to reach a broad, well-selected audience. This is possible because Google has a very well-developed content network, which includes many sites. This allows you to display ads on thematically related, valuable pages that are visited by people interested in these issues.

In terms of flexibility, advertising also has the advantage. Every campaign carries the risk of choosing the wrong keywords, which simply won’t give the desired results. In the case of positioning, any change in strategy is very confusing, it may involve starting over and losing months of effort. In the case of advertising, changes are simple and fast – after entering the panel, you can easily change the set of keywords, and in principle, it is immediately converted into display links. You just need to monitor what is happening with the campaign on an ongoing basis and quickly react if necessary.