A veteran of the MozCon stage, Justine is passionate about helping marketers create, test, and send better emails. Named an Email Marketer Thought Leader of the Year, she's oddly passionate about email marketing, hates being called a spammer, and is even afraid to press send.
At MozCon this year, she wants to cover the austria number data of engagement with emails in today’s world of marketing. With the impending arrival of GDPR and the ease with which you can unsubscribe and report spam, it’s more important than ever to treat people like people, not just leads.
Michael King
You don't know SEO.
Or perhaps, “SEO you don’t know you don’t know?” We’ve all heard people throw around words in an attempt to sound smart when they clearly don’t know what they mean, and our industry of SEO is no exception. There are aspects of search that are recognized as important, but are rarely actually understood. Mike will save us from awkward moments, taking complex topics like information retrieval and the esoteric components of log file analysis, pairing them with a detailed understanding of the technical implementation of common SEO recommendations, and turning them into tools and insights we wish we never ignored.
Cindy Kram
CEO and Founder, Mobile Moxi
Mobile-first indexing or the whole new Google
The emergence of voice search and Google Assistant is forcing Google to change its search model, to better understand its entity or world, so that queries and questions can be answered in context. Many marketers are struggling to understand how their website and their work as an SEO or SEM will change, as search becomes more focused on entity understanding, context, and action-based interactions. This shift can either provide major opportunities, or create major threats for your company and your job — the key determining factor is how you choose to prepare for the change.
Managing Director, iPullRank
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- Posts: 396
- Joined: Tue Jan 07, 2025 4:32 am