Emarsys empowers email marketers to engage more customers through dynamic personalization. AI built into the platform allows you to easily and automatically tailor emails for the individual, based on their product affinity, lifecycle stage, and past and predicted behavior. Our intuitive Visual Content Editor allows you to drag and drop dynamic block-based content and personalization tokens straight into your email. According to the report, “reference customers are consistently highly satisfied with Emarsys’ ease of use,” and we believe this is the direct result of a platform that makes the creation of dynamic email content easy and intuitive for our clients.
Key Takeaway: Powered by AI, dynamic personalized content keeps your emails highly relevant and engaging. It ensures the right email message reaches the right customer at the right time.
Learn how PUMA Europe achieved +5X revenue from email through dynamic product recommendations using Emarsys.
“Its orchestration engine comes australia phone number list pre-built with common customer journeys, in-line guidance to improve performance based on predicted outcomes, and editable nodes to change sections of a journey without disrupting overall structure.”
— The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report
A successful email marketing program starts with a strong email marketing strategy. You can have all the best martech in the world, but without well-formulated proven strategies to follow, you’ll struggle to achieve your marketing and overall business goals.
Your strategy encompasses more than just campaign planning. It’s about continuously optimizing and getting more from your email marketing. It’s about asking the right questions:
Are you targeting and engaging the right audiences?
Can you leverage your data to identify sales and growth opportunities?
Are you maximizing the value of each email and eliminating the ones that are wasteful?
Do you know what is and isn’t working with your email marketing, and why?
Are you able to incorporate personalization into each and every email to increase engagement?
Are you able to scale your 1:1 email efforts as your business grows?