. Keep an eye on the loops

[kexej28769@nongnue]

2. Pay attention to redirect chains.
Two, watch out for chains. I think Google says something weirdly specific, like watch out for redirect chains, three, no more than five . Just try to limit it as much as possible. By chains, I mean you have URL A, and then you redirect it to B, and then later you decide to redirect it to some third location. Instead of doing that and going through a middleman, from A to B to C, if you can, shorten it. Go straight from source to destination, A to C.


Three, watch out for loops. So what happens is you redirect position A from URL B to another version C and then back to A. What happens is it's chasing its own tail. It's never going to resolve, so you're bulgaria number data it in a loop. So watch out for things like that. One way to check for these things is I think a nifty tool, Screaming Frog has a redirect chains report. So you can see if you're experiencing any of these issues after you implement your redirects.

4. 404 strategically
Number four, 404 strategically. Just having 404s on your site, it won’t hurt your site’s rankings. It lets the pages that were ranking and bringing traffic to your site die which is causing the problems. Obviously, if a page is 404ing, if you don’t redirect it to its new location, eventually Google will take it out of the index. If that page was ranking really well, if it was bringing traffic to your site, you’re going to lose the benefits of that. If it had links, you’re going to lose the benefits of that backlink when it dies.