Inbound Marketing Tools

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Why blogging is useful for your brand Many believe it has fallen into disuse, others maintain that it is dead. The truth is that every now and then someone dies (and then rises again), first SEO, then the blog, then Facebook, and yet all these tools are essential to make Web Marketing strategies work.


The fact is that the blog is not only alive and well but is advertising data also a valuable business tool . Here are the reasons: #1. The blog is a lead generation tool The blog is the ideal place and space to create and make available to all people content that can be potentially interesting for your target audience.

This will allow you to acquire new customers and increase conversions . The mechanism is this: users land on your blog because they are trying to solve a problem or satisfy a need or respond to a curiosity. Here, these are your leads, the people potentially interested in your product or service and, in the time and space available, you will have to transform them first into contacts and then into customers.


The essential requirements? -The content you publish must tell about you, even indirectly; -the content must stand out for its relevance and for the concrete utility that it can offer to readers; -over time you must cultivate dialogue and relationship with your readers; -you must use well-studied and convincing Call To Actions.