What is GDPR?

[kexej28769@nongnue]

With the General Data Privacy Regulation (GDPR) coming into effect on May 25, 2018, many internet services are scrambling to comply with the new standards — and Google is no exception. Given the nature of the services Google provides to marketers, the GDPR has brought about some significant changes to the way they do business. And, in turn, some marketers may need to take steps to ensure that their use of Google Analytics is permissible under the new rules. But many marketers aren’t entirely sure what GDPR is, what it means for their jobs, and what they need to do to comply with the rules.


The GDPR is a sweeping reform that gives citizens living canada number data the European Economic Area (EEA) and Switzerland more control over how their personal data is collected and used online. The GDPR introduces a number of new rules, and if you’re up for a bit of light reading, you can read the full text of the regulation online. But here are some of the most important changes:

Companies and other organizations will have to be more transparent and clearly state what information they are collecting, what it will be used for, how they are collecting it, and whether that information will be shared with anyone else. They can only collect information that is directly relevant to its intended use. If the organization collecting that information later decides to use it for a different purpose, they will have to ask permission again from each individual.