How to increase conversions through mobile marketing?

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Easy navigation and UX Intuitive menus, effective search, filters, and clear CTA elements help users quickly find what they’re looking for. Optimizing for touch is important, as more than 60% of user traffic today is via mobile devices. Usability testing shows you how your website behaves in practice and how to simplify navigation for maximum visitor comfort and a positive user experience.

When creating a mobile marketing strategy to increase conversions , it's key to focus on a few effective approaches that will help you achieve better results. These include:

PPC advertising for smartphones
When creating effective mobile advertising, you can focus on several proven PPC advertising tools to help you increase reach and conversions.

Google Ads
Advertisers can use a wide range of mobile campaign formats in Google Ads , from text and image to video and Discovery ads. These formats also target mobile users and encourage effective Vietnam WhatsApp Number Data interaction. For maximum impact, it is necessary to correctly target mobile users with regard to their interests, behavior and location, which is preceded by a clear definition of the audience . Advertisers also often optimize campaigns for mobile devices, for example, by using phone number or location extensions, thereby increasing visibility, facilitating conversion and achieving better results.

PPC via social networks
Each social network has its own specifics that influence the choice of ad formats and targeting. Facebook and Instagram are dominated by image and video ads, ideal for visual products and brand awareness . Social network X is great for instant messaging and text ads, targeting here is focused on interests and topics. TikTok attracts a younger audience, where video content is dominant, especially for fun and creative campaigns. LinkedIn is focused on professionals from various fields and companies, which is ideal for B2B advertising , where text and image formats are used to target specific professional groups. Each platform has its own remarketing tools , which allow you to re-reach users who have already shown interest in your website in the past.

Ads in the mobile app
These PPC systems are a great way to reach users directly in their favorite apps. They offer a variety of PPC formats from banners and full-screen ads to videos and native ads. The targeting is very specific, you can target ads based on demographics, user behavior, or specific apps. Integration with analytics tools allows you to track campaign performance in real time and optimize them for the best results.