How to Launch a Referral Contest
Now that you better understand what a referral contest is, let’s get into the nitty-gritty details of the different parts of a contest and how to launch it successfully. Below are the steps to help you establish a referral contest. If you have any questions, don’t hesitate to contact our team for more guidance on what would work best for your brand.
There are many ways to reach more customers and increase your ROI, but first, you need to figure out your goals for the referral contest. What is the outcome you want to achieve? This will help you identify the type of contest to run, what rewards and incentives will work, and how long the contest will last.
In general, the three main goals of a referral contest are:
Create greater brand awareness. Advocates will refer their Friends, thereby promoting your brand.
Attract more customers. The canada phone number list incentive that Friends can receive will encourage them to make a purchase.
Engage with current customers. Advocates who join the contest will likely make a repeat purchase.
Referral contests goals could also be to:
Grow newsletter subscribers or sms lists
Promote referral programs
Increase social media followers
Promote a new service or product
Attract more website traffic
It is also good to think about how you will reach your customers. With Friendbuy, you can add a call to action button on your website, a social widget, a post-purchase overlay, or include a button in your app or your newsletter. The point is to make it easy for Advocates to share it with their Friends.