Make sure the key display features are configured in Google Analytics 4
Enable ad personalization
Create new audiences in GA4 and then import united kingdom phone number list them into Google Ads
Create your desired conversion events in GA4
Import the conversion events into Google Ads and mark the conversions as "secondary"
Use Google Analytics 4 as your primary analytics platform. - Duration: 2 weeks
Using Google Analytics 4 for reporting and optimization
Replace your Universal Analytics audiences with GA4 audiences in all active campaigns
Observe the discrepancies between GA4 and UA conversions in Google Ads
Set Google Analytics 4 Conversions to “primary” and Universal Analytics Conversions to “secondary”
Keep an eye on performance
How to use the features of GA4
GA4 AUDIENCE BUILDER
The GA4 Audience Builder is a tool in Google Analytics 4 for creating custom audiences.on various criteria for personalized remarketing and targeted advertising campaigns.
PREDICTIVE AUDIENCES
Create advanced 1st party strategies based on user audiences who are likely to perform a specific action in the near future. This can be used to re-engage users who have already shown interest in your product or service.