In the Black Friday research we carried out we discovered that 78% of those who have a good BFCM experience would refer a friend or family member. This proves that people are willing to spread the word if they like you – so make it worth their while. Not only will this strengthen the relationship you have with your new BFCM customers when you reward them for their advocacy, but it will also help to reduce your acquisition costs as you gain new customers through your existing ones!
A great way to reward both your existing shopper and your soon to be customer is in the example below.
Nuud Referral Email 1
When shoppers refer their friends with nuud’s Happy Plan, nuud gives the advocate 10% off their next order and the new customer who’s just been referred gets 20% off theirs. It’s a win-win all round and that’s hard to say no to!
7. Rethink your rewards
62% of consumers are hong kong phone number list more likely to purchase from a brand that aligns with their values, and we’re seeing more and more brands act on this by releasing eco-friendly collections or setting up recycle schemes. We know that consumers today are shopping more mindfully, so use this opportunity to connect with them on a deeper level.
Show you’re aligned with your new customers by letting them contribute to initiatives linked with their own values. You could let them trade in loyalty points to plant trees, or spend their points on charitable donations.
Customers will be more likely to spend with you again if they know their purchases aren’t only benefiting them, but the planet and others in need too. You can then also create content that shows the impact you’ve made through.