When it comes to social media, few platforms have the reach of Facebook. Despite the rise of trendier social apps, Facebook users still easily outnumber users of other platforms, meaning that no matter what business you’re in, chances are you’ll have a lot of potential customers when selling on Facebook and Instagram.
Surveys have shown that a growing number of online shoppers make purchases via social commerce—that is, directly on social media platforms—rather than through an ecommerce platform.
If you want to sell on Facebook but don’t know where to start, this step-by-step guide is for you.
How to sell on Facebook
Facebook offers a ton of tools to italy phone number list help merchants and users sell online. We’ll cover each in more detail below, but first, here’s a quick introduction to the ways to sell on Facebook:
1. Facebook Shops
If you’re a small-business owner looking to build an audience, grow your brand, and boost your sales all at once, Facebook Shops is the best sales channel to start with.
With Facebook Shops, merchants can set up a fully functioning online store located directly on their Facebook Business page. The customer never has to leave Facebook to purchase your item. They can do it mid-scroll.
2. Facebook Marketplace
Facebook Marketplace was originally set up as a consumer-to-consumer (C2C) sales tool meant to compete with Craigslist, with users posting classified ads and arranging direct in-person exchanges of product and payment.