What can Facebook Ads do to increase brand awareness?

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Facebook Ads Increase brand awarenessLet's start by looking at what Facebook advertising can do to increase brand awareness.

There are a few, so let's go through them one by one.

Determine your target audience
First, determine your target audience .

This makes it possible to evaluate delivery using estimated ad recall lift.



If you deliver ads with two different ad sets with different targets at the same time for the purpose of increasing brand awareness, the ad set with a higher estimated ad recall lift can be romania cell phone number list determined to be a target that matches the brand's products and services .



Therefore, it is possible to increase awareness by spending advertising money on ad sets with a higher estimated ad recall lift.

Ad creative decisions
The next step is deciding on the ad creative .

The estimated ad recall lift rate is also necessary when evaluating delivery.



This is left to the discretion of the advertising decision system to decide on the users who are likely to recall the ad.



However, rather than leaving the decision to deliver ads to users who are likely to recall the ad up to the system alone, it is important to think about how to raise awareness of the brand and increase the ratio of estimated ad recall lift .