Monica’s mission with her company is to educate people about how to make a traditional cup of chai using sustainable ingredients. She saw the Oscar bag as a way to continue that mission: “When we were approached by DA, we felt that this was a very unique opportunity to spread the love of chai across such an influential group of Oscar nominees,” she says.
Monica was given instructions on how much product to include, but the final item selections were up to her. She was also invited to add a hand-written note to each Oscar nominee receiving a bag.
There are two ways to get into france mobile database these bags—either you’re approached, as Monica was, or you make a pitch to the firm that creates the bag. Distinctive Assets creates one of the most buzzed about bags, but with some research you may be able to find more local or niche gifts that make sense for your products. The GLAAD Media Awards, which honor members of the LGBTQ+ community, for example, creates its own gift bags.
When reaching out, you should prepare a pitch and samples. You’ll need to make the case for why what you’re selling is unique and desirable, and you’ll also have to be willing to pay for the exposure.
While the bags are a free gift for the celebs who get them, there often are costs associated with participating in swag bags.
While Monica did not pay a fee, Lash says fees to participate in the bags can range from $500 to as much as $50,000, something that’s determined on a case-by-case basis. That’s because your product is not only being included in the bag, but also being heavily promoted by the planning firm.