While campaigns can be well

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Monitoring must be done manually and automatically and requires an investment in market metrics. Manual is simply doing some searches and seeing what competitors appear; automatic is using software that allows you to see what other companies are buying clicks for each keyword, see how much they invest and maintain an investment that allows you to compete. Some very professional companies like to monitor not only what their competitors do on Google, but actually do a periodic competition study that allows them to see everything that their competitors do digitally, not only on Google, but on social networks and in organic traffic to their sites.


It is not a plane on autopilot. set up, they south africa whatsapp number data should not be left on autopilot. The market changes and what worked yesterday may not work today. Keywords, ads, budget, landing page may require changes and therefore continuous monitoring is required. While Google Ads campaigns do not need to be constantly modified, continuous review is required to make changes every 3 or 4 weeks, measure and determine if the changes worked. It is common to find campaigns that are set up and left on autopilot, spending money without producing results, and that is a serious mistake.