Modifying the timeframe for when purchases made can be returned gives retailers better visibility on returns and how they may or may not impact operations. The goal of altering the return window is to influence the average time to return and reduce uncertainty for retailers.
Consider temporarily shrinking the return window for holiday orders, or additional restrictions like adding a restocking fee on high-volume items.
If you’re heavily discounting merchandise to drive sales during the holidays, running major campaigns, or experimenting for growth, you might want to adjust your return policy for specific SKUs.
For example, some retailers hong kong mobile database will make heavily discounted items non-returnable. Others allow customers to exchange items that have been marked down significantly for store credit only. And others will increase the restocking fee for heavily discounted items.
Using product tags for heavily discounted items to attach special return caveats will let you manage returns for specific items and protect profits.
5. Raise your free return spending thresholds
Consider raising the bar in return for offering free returns. Requiring shoppers to spend a certain amount of money to qualify for free shipping aligns the interests of both the brand and the consumer. It also positions you to increase your AOV and recoup any margin sacrificed during holiday promotions.
Beware of shoppers adding items to cart to meet the free shipping threshold who later return part of their order. If this becomes a trend, identify the products most often being returned by customers who meet the free shipping threshold. Consider modifying your policy by not allowing these items to be returned. Or test different free shipping thresholds aimed at reducing partial order returns.