The number of customers you can acquire

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For this reason, it is necessary to set up match types such as "Phrase match," which includes "listing advertising operations" and delivers ads even if other keywords are included before or after the keyword , or "Partial match," which delivers ads only if the keyword is determined to be a synonym or related word to the registered keyword.

Below are examples of search terms that will be delivered when you set "Exact match," "Phrase match," and "Partial match" when delivering ads with "Purchase Advertising Management."

Match type types Search terms delivered
Exact match Listing advertising operations
Phrase match Listing advertising management bolivia number data company
Tokyo Listing advertising management
Partial match Tips for getting results with Google Ads search ads
Example: Search terms delivered when each match type is set in "Purchase Ad Management"
▼For details on the basics of match types and how to use them, click here

[Modified broad match is discontinued] What is a match type? Introducing how to use it depending on your purpose.

We have carefully explained the three match types other than the modified broad match, which was discontinued by both Google and Yahoo! in June and July 2021! We have also included examples of registered keywords and delivered phrases, so please refer to them if you are unsure of the settings.

In addition, in order to achieve continuous results, it is also important to deliver ads using other targeting methods in addition to listing ads.

Below are our five characteristics of programmatic advertising. The bottom layer, called "Acquire now," is an effective advertising strategy for users who want to purchase a product or service right away, and includes listing ads (search ads), remarketing, and retargeting.

You can overcome the plateau in your results by expanding your delivery to content targeting, lookalike targeting, audience categories, etc., which are included in the next level up, ``Hybrid (want to increase the number of conversions with an emphasis on CPA),'' or the next level up, ``Hybrid (want to increase the number of conversions above all else).''