Investing in videos and stories? Good move!

[suchona.kani.z]

The result of the preparatory phase was a lot of data and information this time too. From the client, from workshops, from the HR department and from our marketing analysis. We summarized all of this in an input study , which is the starting point for us on the path to the goal for all projects. Thanks to it, we knew what, how and why we would actually create. When we always know the target groups with the input study in hand, we can design the structure of the website, its content strategy and also a marketing campaign that will follow up on the website launch. Have you ever had someone offer you a fast and beautiful website without collecting all this data? There are only two ways this is possible: they are a magician or they are not a professional.



It is a pleasure to work on a website in which the client is willing overseas chinese in australia data to invest everything the project needs. ČEPRO is such a client. Thanks to this, we could afford to forget about photo banks and video banks and designed custom visual content . Sophisticated videos including scripts, photos of specific people from the company's operations... in short, everything tailored to the content strategy and 100% authentic. The finished website exudes live people and the company's working atmosphere. We would never have achieved this with borrowed or archive photos.



The specific stories of the employees addressed, which the website presents, have the same telling value. A young woman who is happy to have found employment with the company even with three small children. An experienced operator of mature age who knows why he has been working for the company for 20 years. There was no need to invent all this, it was enough to draw on the right place and insert it on the website. The result is visually very attractive pages that will interest even someone who might not otherwise have thought of looking for a job in heavy industry.