Artificial intelligence: substitute or complement?

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Establishing a marketing strategy for engineers and technical audiences is not a simple task. We are talking about content intended to impact very specialized audiences who will not be swayed by more emotional marketing. Who is this ' buyer persona '? We are talking about professionals in medicine, IT, construction, etc., who are looking for products or solutions to make their daily lives easier.

In what we call “marketing for azerbaijan mobile database engineers” or “ industrial marketing ”, content is still king, but not just any kind of content. Sometimes you have to break the established rules of marketing to reach this very specific audience and, above all, avoid these 5 mistakes:

1. Having unclear objectives (or not having any at all)
The first step in any marketing strategy is setting goals, and marketing for technical audiences is no different. Keep in mind that these goals should be common to both your marketing and sales departments , in order to optimize resources and boost conversions.

Ideally, you should follow the SMART method, which means that your goals meet five conditions: Specific , Measurable , Achievable , Relevant , and Time-bound .

These conditions are especially important in the topic at hand: B2B marketing for engineers, since it involves very long decision-making and purchasing processes , with many phases and many actors involved. These parameters will help us to have a clear focus and to measure results correctly.