1. Interactive contentbefore planning a digital marketing strategy, we all ask ourselves the same question: “what is the best format to attract and retain users?”. One of the most correct answers today points to interactive content. It is an innovative, engaging and original way to generate engagement through creative content that encourages sharing on social networks and reference mentions as quality content.
This content enhances the experience, impacting users through attractive usa student data and optimized visual elements that provide valuable data, encouraging engagement and conversion. Below, you will see some types of interactive content that can help you achieve your goals. Infographicsinfographics are very favorable for directing leads according to their stage in the purchasing journey. An excellent initiative is to work with content designed for the top of the funnel or awareness stage.
It is essential that you know that this material does not achieve a high conversion rate on its own. information for the consumer. Here is an excellent example of an interactive infographic made by the company veracode, in which it shares relevant data about the importance of security mechanisms in web applications: ebooksthe ebook is one of the most efficient and creative strategies in content marketing.