Successful promotion on VKontakte: top 8 recommendations - image 6
There are two ways to use clips: publish them on a brand page or launch them as part of an advertising campaign. In the first case, there is no transition to the landing page, in the second case, the clip acts as an advertisement, without being displayed on the page.
To get targeted actions and sales, the setup of the clip interaction funnel must be precise.
A manufacturer of plant protection products for austria telegram data summer residents found the optimal volume of publications: 8 videos per month. Of these, 5 were aimed at attracting a new audience. They had to match the interests of "cold" leads and attract new subscribers to the page. These videos discussed simple solutions to problems faced by gardeners. Another 2 videos showed how the company's products are more effective in fighting pests than others. And only 1 video per month was a direct call to purchase.
Users are more likely to watch a short vertical video to the end if they understand within the first three seconds what the problem is and why they should continue watching.
To keep your subscribers interested, it's helpful to draw their attention to the potential consequences of the problem if it's not fixed. About 10% of the entire video should be dedicated to the solution itself. An interesting trick is to add a question when presenting the solution, raising another problem that will be addressed in the next video.