How volatile were Google ranking positions really?

samiaseo222 · Post by **samiaseo222** » Tue Feb 18, 2025 3:45 am

Google search ranking volatility has increased significantly in 2024, by 26%, with some industries seeing even greater jumps. This increased volatility is one of the key factors influencing the evolution of SEO, forcing experts to reevaluate traditional methods and strategies. It is clear that “fixed” Google ranking positions are a thing of the past, and SEOs must adapt to this new reality.

Google launches Ask for me service
Google has launched a new experiment in Search Labs called "Ask for me." The feature uses artificial intelligence to call businesses on your behalf to find out prices and availability for services. This hungary mobile database could be useful, for example, for finding car repair shops that offer oil changes or other similar services. To access the experiment, you need to sign in to Search Labs and search for queries related to the service, such as "oil change near me." Google will then show you the "Ask for me" option. The feature uses the same Duplex technology that is used to make restaurant reservations through Search and Maps. Businesses can opt out of this service, and Google is transparently disclosing the calls. This could be another way for Google to send more leads to businesses. This is an experiment and it's not certain whether it will be fully implemented.

New categories and parameters on Zboží.cz from February 2025
In addition to recent news, Seznam.cz also presents an overview of new categories , newly created or modified parameters and other changes that occurred in January 2025. These news relate to the Zboží.cz platform and bring improved options to users and sellers. The new parameters allow users to filter offers and products in more detail, making it easier for them to find exactly what they are looking for. This information is also displayed in the product detail, so users have all the necessary data in one place. For sellers, this means the ability to better specify their products and thus reach more relevant customers.