If there's one thing you don't want to do, it's not follow the demands of your potential clients, right? It's therefore necessary to make this entire process easier to generate more satisfactory results. Marketo already offers an important benefit: personalization of the content of each message, preventing sending from being seen as a spam attempt. Another important action that can be performed from this channel is lead nurturing, which can be managed with the tool.
Integration with the company's database is also another employment data benefit, as is the possibility of using interactive content in your emails. Social networkssocial networks have become important channels for getting closer to your consumers and those they could become. According to social media trends , % of users who are online are also part of a social network.
Managing your pages on these platforms is necessary, for example, to strengthen your brand awareness. from your publications, especially for those who can create strong engagement with the public. However, it's not easy to organize all these channels, right? With marketo, you have all social networks integrated, allowing, for example, your inbound marketing actions to be increasingly comprehensive and precise.