Therefore, you didn't need to be an expert to take advantage of them and achieve the best positions. It was worth everything to gain more visibility and clicks! This gave rise to black hat, google's greatest enemy. To save the quality of the user experience, search engines began to wage a battle against the villains of the internet.
Thus, algorithms became increasingly complex to block bad architect data practices and, at the same time, value sites that delivered the best results to users. This little story from the beginnings of seo helps explain the main purpose of the google algorithm: improving the search and navigation experience. It is with this objective that the algorithm works. It serves to discover, understand and organize all content on the internet, in order to deliver the best answers to users' searches.
Search engines, in short, are machines specialized in answering users' questions. response, which is not only in the content that the page delivers, but also in the quality of the browsing experience. To reach ideal results, google follows a path that begins long before the user types their search into the search engine.