How Google processes queries and ranks content

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Learn about the process Google uses to understand search queries and the factors involved in selecting websites.
Google, the world's most used search engine, processes billions of queries every day. While it may seem like you get instant results when you type a query into the search box, there's a complex process going on behind the scenes. Google uses complex algorithms to crawl and index vast amounts of web pages to give you the most relevant answers. So how exactly does Google search work?

Sorting target
The main goal of Google search is to provide users paraguay mobile database with results that are not only high-quality and trustworthy, but also, above all, relevant. However, relevance does not only mean the semantic match between the searched keywords and the content of the website, but also how well the given results correspond to a specific user . Personalization plays a crucial role - Google takes into account factors such as previous searches, the timeliness of information and the geographical location of the user. SEO specialists often focus on keywords and their semantics, but true relevance lies in a broader understanding of what is most important to a specific user at a given moment.

Search query analysis
The basis of website ranking lies in the interpretation of the search query, which begins with cleaning up the search query by removing stop words, identifying entities that need stop words, and expanding the query.

Stop words are words like "a", "v", "is", "s", etc. that are removed from search queries because they occur frequently and do not add anything meaningful to what the user has in mind. In general, removing stop words also has a practical reason in that it reduces the size of the database and their absence improves processing speed.